Customer experience management

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dc.authorscopusid57879152400
dc.contributor.authorUçar, Pınar
dc.date.accessioned2024-08-20T20:23:12Z
dc.date.available2024-08-20T20:23:12Z
dc.date.issued2022
dc.departmentAntalta Belek Üniversitesien_US
dc.description.abstractThe growing attention to the customer experience is the result of the increasing complexity of channels, interactions, choices, and customer journeys. Businesses try to overcome these challenges by increasing their efforts comprehensively. Organizations depict and manage customer experiences through customer journeys (including multiple touchpoints representing direct and indirect customer interactions with the organization). Businesses need to plan and manage the elements that will arouse curiosity and interest and direct them to purchase behavior. This chapter explains almost all concepts related to customer experience management such as customer experience, classification of customer experience, digital customer experience, luxury customer experience, and customer experience control, and offers suggestions to businesses within these concepts. © 2022, IGI Global.en_US
dc.identifier.doi10.4018/978-1-6684-4380-4.ch003
dc.identifier.endpage59en_US
dc.identifier.isbn978-166844382-8
dc.identifier.isbn978-166844380-4
dc.identifier.scopus2-s2.0-85138081945en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage43en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-6684-4380-4.ch003
dc.identifier.urihttps://hdl.handle.net/20.500.14591/25
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofHandbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practicesen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleCustomer experience managementen_US
dc.typeBook Chapteren_US

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