Emphasis on design principles in the context of communication technologies in mobile advertising
| dc.authorscopusid | 57891587300 | |
| dc.contributor.author | Dölkeleş, Gülce | |
| dc.date.accessioned | 2024-08-20T20:23:12Z | |
| dc.date.available | 2024-08-20T20:23:12Z | |
| dc.date.issued | 2022 | |
| dc.department | Antalta Belek Üniversitesi | en_US |
| dc.description.abstract | Design, technology, and communication are facts that can't be separated from each other. Because in the process of communication and processes from the technology bar, each one is a design process. Just as with design, ideas are generated from a problem in the process of communication and technology. Actions are being taken to bring the ideas produced to live. Communication processes and technology are the intertwined design of products. Visual communication design has an effective expression. From the design in the packaging of a product to the logo of a company and the colors used in the advertisement created for service to the symbol of a brand, the role of the design is high in communication between the customer who is the target audience. The purpose of this chapter is to focus on slogans and visuals in advertisements. This chapter will consist of the title introduction, background, main focus of the chapter, solutions, recommendations, future research directions, and conclusion. © 2022, IGI Global. | en_US |
| dc.identifier.doi | 10.4018/978-1-6684-4380-4.ch021 | |
| dc.identifier.endpage | 476 | en_US |
| dc.identifier.isbn | 978-166844382-8 | |
| dc.identifier.isbn | 978-166844380-4 | |
| dc.identifier.scopus | 2-s2.0-85138052076 | en_US |
| dc.identifier.scopusquality | N/A | en_US |
| dc.identifier.startpage | 462 | en_US |
| dc.identifier.uri | https://doi.org/10.4018/978-1-6684-4380-4.ch021 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14591/28 | |
| dc.indekslendigikaynak | Scopus | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | IGI Global | en_US |
| dc.relation.ispartof | Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.title | Emphasis on design principles in the context of communication technologies in mobile advertising | en_US |
| dc.type | Book Chapter | en_US |
