The effects of job satisfaction and meaning of work on employee creativity: An investigation of EXPO 2016 exhibition employees

Ensuring customer satisfaction is essential for success in the service sector. To satisfy customers, employees should respond rapidly to their demands and display creative behaviours. This empirical study investigates the effect of job satisfaction and meaning of work on employee creativity for employees working at EXPO 2016 in Antalya, Turkey, through a questionnaire survey. The 266 completed questionnaires were analysed by hierarchical regression. It was found that both intrinsic job satisfaction (skill and opportunity) and meaning of work effect employee creativity directly. Recommendations are made to organization managers to benefit from employee creativity, particularly those working in facilities with an intense customer-employee relationship.